{"title":"Bestsellers","description":"","products":[{"product_id":"sherwani-1","title":"Cobalt Blue Hand-Embellished Sherwani","description":"\u003cp\u003eCrafted in a deep Cobalt blue base, this sherwani features all-over geometric hand embellishment using fine metallic bugle beads. The pattern creates a rich texture that catches light subtly, luxurious, not flashy.\u003c\/p\u003e\n\u003cp\u003eThe fabric has a structured yet breathable feel, making it ideal for long wedding functions. The tonal beadwork keeps the look modern and refined, perfect for grooms or close family members who want to stand out without going over the top.\u003c\/p\u003e\n\u003cp\u003eBest suited for:\u003cbr\u003eWedding ceremonies, receptions, cocktail nights, or groom entry looks.\u003c\/p\u003e\n\u003cp\u003eFit:\u003cbr\u003eTailored, clean silhouette (alterations possible).\u003c\/p\u003e","brand":"Atara Men","offers":[{"title":"XS","offer_id":43434173202510,"sku":"AT-DB-01-SILK-SW-XS","price":54499.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":43434173235278,"sku":"AT-DB-01-SILK-SW-S","price":54499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":43434173268046,"sku":"AT-DB-01-SILK-SW-M","price":54499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43434173300814,"sku":"AT-DB-01-SILK-SW-L","price":54499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43434173333582,"sku":"AT-DB-01-SILK-SW-XL","price":59898.9,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":43435254448206,"sku":"AT-DB-01-SILK-SW-2XL","price":59898.9,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":43435254480974,"sku":"AT-DB-01-SILK-SW-3XL","price":59898.9,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/5458\/2094\/files\/5.png?v=1770903487"},{"product_id":"wine-hand-embellished-open-sherwani-set-3-piece","title":"Wine Hand-Embellished Open Sherwani Set (3-Piece)","description":"\u003cp\u003eThis open-front sherwani is crafted in a rich wine tone and detailed with all-over hand embellishment using fine metallic elements, creating a dense yet elegant surface texture. The structured silhouette gives the look authority, while the open styling keeps it contemporary and sharp.\u003c\/p\u003e\n\u003cp\u003eIt is paired with a black Modi jacket and straight pants, both made in premium Armani fabric, known for its smooth finish, fluid drape, and comfort. The contrast between the richly worked outer sherwani and the clean inner layers makes this set striking yet balanced.\u003c\/p\u003e\n\u003cp\u003eSet includes:\u003cbr\u003e        •        Open hand-embellished sherwani\u003cbr\u003e        •        Black Modi jacket (Armani fabric)\u003cbr\u003e        •        Matching straight pants (Armani fabric)\u003c\/p\u003e\n\u003cp\u003eBest suited for:\u003cbr\u003eWedding receptions, cocktail nights, sangeet functions, or groom’s special entry looks.\u003c\/p\u003e\n\u003cp\u003eFit:\u003cbr\u003eTailored, sharp silhouette with alteration support available.\u003c\/p\u003e","brand":"Atara Men","offers":[{"title":"XS","offer_id":43441575428174,"sku":"AT-MR-02-SILK-SW-XS","price":56999.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":43441575460942,"sku":"AT-MR-02-SILK-SW-S","price":56999.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":43441575493710,"sku":"AT-MR-02-SILK-SW-M","price":56999.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43441575526478,"sku":"AT-MR-02-SILK-SW-L","price":56999.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43441575559246,"sku":"AT-MR-02-SILK-SW-XL","price":62648.9,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":43441575592014,"sku":"AT-MR-02-SILK-SW-2XL","price":62648.9,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":43441575624782,"sku":"AT-MR-02-SILK-SW-3XL","price":62648.9,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/5458\/2094\/files\/35.png?v=1770901938"},{"product_id":"ivory-gold-embroidered-sherwani","title":"Ivory-Gold Embroidered Sherwani","description":"\u003cp\u003eThis sherwani is crafted in ivory dupion silk and detailed with all-over tonal embroidery, creating a look that is refined, elegant, and deeply royal. The embroidery is subtle yet intricate, giving the piece a soft sheen that looks especially rich in daylight weddings.\u003c\/p\u003e\n\u003cp\u003eFinished with gold-toned metallic buttons featuring fine carving, the sherwani carries a classic, heritage feel—perfect for those who appreciate traditional craftsmanship and understated luxury.\u003c\/p\u003e\n\u003cp\u003eBest suited for:\u003cbr\u003eRoyal weddings, daytime ceremonies, pheras, and traditional celebrations.\u003c\/p\u003e\n\u003cp\u003eStyling \u0026amp; pairing:\u003cbr\u003e        •        Pair with white or off-white churidars or straight pants\u003cbr\u003e        •        Complements brown leather oxfords, classic moccasins, or embroidered footwear\u003cbr\u003e        •        Ideal for grooms as well as wedding siders looking for a timeless, elegant look\u003c\/p\u003e\n\u003cp\u003eFit: Traditional sherwani silhouette with structured tailoring. Alterations available.\u003c\/p\u003e\n\u003cp\u003eWhy this sherwani works:\u003cbr\u003e        •        Dupion silk with rich, breathable texture\u003cbr\u003e        •        Classic ivory-gold palette that never dates\u003cbr\u003e        •        Versatile for groom and family wear\u003cbr\u003e        •        Regal presence without being overpowering\u003c\/p\u003e","brand":"Atara Men","offers":[{"title":"XS","offer_id":43434996203598,"sku":"AT-OW-04-SILK-SW-XS","price":40499.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":43434996236366,"sku":"AT-OW-04-SILK-SW-S","price":40499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":43434996269134,"sku":"AT-OW-04-SILK-SW-M","price":40499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43434996301902,"sku":"AT-OW-04-SILK-SW-L","price":40499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43434996334670,"sku":"AT-OW-04-SILK-SW-XL","price":44498.9,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":43435270078542,"sku":"AT-OW-04-SILK-SW-2XL","price":44498.9,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":43435270111310,"sku":"AT-OW-04-SILK-SW-3XL","price":44498.9,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/5458\/2094\/files\/20.png?v=1770903185"},{"product_id":"blush-textured-modi-jacket-set","title":"Blush Textured Modi Jacket Set","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThis Modi jacket features all-over cording texture, creating a rich, dimensional surface that looks elevated yet understated. Finished with antique-finish metal buttons, the jacket carries a timeless, classic appeal that works effortlessly across age groups and occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt is paired with a lightweight silk-linen kurta (silk blend with a soft linen finish), designed for breathability and all-day comfort. Subtle detailing from the Modi jacket is echoed in the kurta, keeping the look cohesive and refined.\u003c\/p\u003e\n\u003cp\u003eThis piece stands out for its versatility and high repeat-wear value—making it a strong investment addition to any festive wardrobe.\u003c\/p\u003e\n\u003cp\u003eSet includes (priced as a set):\u003cbr\u003e        •        Textured Modi jacket with antique metal buttons\u003cbr\u003e        •        Lightweight silk-linen kurta with refined detailing\u003c\/p\u003e\n\u003cp\u003eMultiple styling options:\u003cbr\u003e        •        Wear as a complete set with the kurta\u003cbr\u003e        •        Style the Modi jacket over a white shirt for a smart Indo-Western look\u003cbr\u003e        •        Wear the kurta on its own for relaxed festive occasions\u003c\/p\u003e\n\u003cp\u003eBest suited for:\u003cbr\u003eHaldi functions, small pujas, engagement ceremonies, wedding events, social gatherings, and festive dinners.\u003c\/p\u003e\n\u003cp\u003eComfort \u0026amp; wearability:\u003cbr\u003e        •        Extremely lightweight\u003cbr\u003e        •        Comfortable for 6–8 hours of wear\u003cbr\u003e        •        Suitable for all age groups\u003c\/p\u003e\n\u003cp\u003eFootwear pairing: Kolhapuri chappals, classic sandals, or formal shoes.\u003c\/p\u003e\n\u003cp\u003eWhy this set is a smart buy:\u003cbr\u003e        •        Multipurpose usage across events\u003cbr\u003e        •        Timeless colour and texture\u003cbr\u003e        •        Easy to mix and match\u003cbr\u003e        •        High ROI with strong repeat-wear potential\u003c\/p\u003e","brand":"Atara Men","offers":[{"title":"XS","offer_id":43441584668750,"sku":"AT-BP-01-DS-KS-XS","price":25499.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":43441584701518,"sku":"AT-BP-01-DS-KS-XS","price":25499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":43441584734286,"sku":"AT-BP-01-DS-KS-M","price":25499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43441584767054,"sku":"AT-BP-01-DS-KS-L","price":25499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43441584799822,"sku":"AT-BP-01-DS-KS-XL","price":27998.9,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":43441584832590,"sku":"AT-BP-01-DS-KS-2XL","price":27998.9,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":43441584865358,"sku":"AT-BP-01-DS-KS-3XL","price":27998.9,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/5458\/2094\/files\/5_e0981769-081e-4e8b-940e-9beb735b12b0.png?v=1770903556"},{"product_id":"mint-green-classic-textured-kurta","title":"Classic Textured Kurta Mint Green","description":"\u003cp\u003eThis kurta is crafted with a premium fabric base and a distinct surface texture, designed to feel timeless, elegant, and effortless. The texture adds character and richness while keeping the silhouette clean and wearable.\u003c\/p\u003e\n\u003cp\u003eThis is a true classic and a must-have in any man’s wardrobe. It’s a no-brainer outfit—easy to wear, easy to style, and suitable across age groups and occasions. Whether you’re dressing up last minute or planning a look in advance, this kurta always works.\u003c\/p\u003e\n\u003cp\u003eLightweight and breathable, it is extremely comfortable for long hours and easy to carry, making it ideal for travel, destination events, and repeated wear.\u003c\/p\u003e\n\u003cp\u003eBest suited for:\u003cbr\u003ePujas, engagements, daytime weddings, festive gatherings, social events, casual celebrations, and travel-friendly festive wear.\u003c\/p\u003e\n\u003cp\u003eStyling \u0026amp; pairing:\u003cbr\u003e        •        Pair with white or off-white pants, churidars, or straight trousers\u003cbr\u003e        •        Can also be styled with bell-bottom or wide-leg pants for a modern look\u003cbr\u003e        •        Works well with chappals, mojaris, formal shoes, or chappal-shoes\u003c\/p\u003e\n\u003cp\u003eComfort \u0026amp; wearability:\u003cbr\u003e        •        Lightweight and breathable\u003cbr\u003e        •        Comfortable for all-day wear\u003cbr\u003e        •        Suitable for all age groups\u003c\/p\u003e\n\u003cp\u003eWhy this kurta is a must-have:\u003cbr\u003e        •        Timeless, classic design\u003cbr\u003e        •        Extremely versatile and repeatable\u003cbr\u003e        •        Easy, no-effort styling\u003cbr\u003e        •        High wardrobe ROI and long-term use\u003c\/p\u003e","brand":"Atara Men","offers":[{"title":"XS","offer_id":43435014258766,"sku":"AT-MG-02-CS-KU-XS","price":12499.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":43435014291534,"sku":"AT-MG-02-CS-KU-S","price":12499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":43435014324302,"sku":"AT-MG-02-CS-KU-M","price":12499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43435014357070,"sku":"AT-MG-02-CS-KU-L","price":12499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43435014389838,"sku":"AT-MG-02-CS-KU-XL","price":13698.9,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":43435257528398,"sku":"AT-MG-02-CS-KU-2XL","price":13698.9,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":43435257561166,"sku":"AT-MG-02-CS-KU-3XL","price":13698.9,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/5458\/2094\/files\/11.png?v=1770728510"}],"url":"https:\/\/ataramen.com\/collections\/bestsellers.oembed","provider":"Atara Men","version":"1.0","type":"link"}